Enhance Liquid Access to Event Dates for JSON-LD Markup

Problem: Currently, merchants are facing challenges accessing the date of events from Experiences in Liquid for JSON-LD markup. The event date information is sourced from our schedule system, and experiences/events often have multiple dates and time slots per experience so this creates a challenge when interacting with third-party event systems. This complexity poses limitations in retrieving event dates directly from Liquid, particularly when attempting to display one date per experience.

Proposal: To address this issue, we propose enhancing Liquid access to event dates from Experiences specifically for scenarios where there is a single date associated with an experience but also trying to create a way for third-party calendars to correctly parse other upcoming dates for the same experience/event. By enabling Liquid to retrieve this information, customers can seamlessly integrate event dates into their JSON-LD markup, improving search engine visibility and user experience.

Expected Outcome:

1. Improved SEO Performance: Enhanced JSON-LD markup with accurate event dates will improve search engine visibility, enabling search engines to properly index and display event information in listings.

2. Enhanced User Experience: Merchants will be able to provide users with clear and accurate event details, leading to a better user experience and increased engagement.

3. Streamlined Integration: Simplified access to event dates through Liquid will streamline the integration process, reducing development complexity and saving time for customers.